Meet The Owner

Ken LaCroix

Ken has been guiding businesses through rapid growth, restructurings, mergers and acquisitions throughout his entire career.  He has a particular focus on leveraging technology investments to increase productivity, scale and ultimately business value.  Ken holds a B.S. in Accounting from the USC Leventhal School of Accounting, as well as an M.B.A. from USC’s Marshall School of Business.

After completing his Public Accounting training, he has focused exclusively on private and/or closely held entities and the unique dynamics of their structure.  He has owned businesses, negotiated their purchase and sale, and served as the “hired gun” for investor/private equity owned firms.  For the past decade, he has been focused on both the latest Fractional CFO and Outsourced Accounting concepts.  As a result, he has a deep understanding of how to integrate finance, operations and technology to drive growth and enterprise value.

Ken’s Hobbies

When not attending accounting and finance technology conferences, Ken enjoys being in or on the water, sailing, auto racing, and supporting live music.  He travels too much to have a dog, but will occasionally borrow one to enjoy!

Ken’s Favorite Quote

“It is better to look ahead and prepare than to look back and regret.” – Jackie Joyner-Kersee

Ken’s Passion

We believe in the mantra: “What Gets Measured, Gets Done”. We help businesses make better decisions with data, helping them look through the windshield rather than the rear-view mirror.



5020 Campus Drive.
Newport Beach, CA 92660

Hours of Operation

Monday - Friday
8:00am - 5:00pm