About Insightful Partners

Why We Serve

Each client engagement is grounded in our purpose, mission, and value. Our approach and the value we bring to our clients are realized when each of these become ingrained and foundational in each and every client relationship.

Why We Serve

Each client engagement is grounded in our purpose, mission and value. Our approach and the value we bring to our clients are realized when each of these become ingrained and foundational in each and every client relationship.

PURPOSE

Humanize data. Enlighten clients.

Mission

We strive to share our broad experience and disciplined insights with fellow organizational leaders to create more successful outcomes.

Values

  • Make the complex simple. 
  • Seek understanding and help others understand. 
  • Contribute positive impact. 
  • Share knowledge & effort generously. 
  • Search widely for perspective. 
  • Learn and grow every day.

Financial Analytics & Technology Solutions Are In Our DNA

Ken LaCroix – Founder & CEO

Ken has been guiding businesses through rapid growth, restructuring, mergers, and acquisitions throughout his entire career. He focuses on leveraging technology investments to increase productivity, scale, and business value. He has owned businesses, negotiated their purchase and sale, and served as the “hired gun” for investor/private equity-owned firms.

He has focused on the latest Fractional CFO and Outsourced Accounting concepts for the past decade. As a result, he understands integrating finance, operations, and technology to drive growth and enterprise value. Ken has been guiding businesses through rapid growth, restructuring, mergers, and acquisitions throughout his entire career.

Ken’s Favorite Quote:

“It is better to look ahead and prepare than to look back and regret.” – Jackie Joyner-Kersee

Ken’s Mantra:

“What gets measured, gets done”. 

Wesley Chu – Managing Partner

Wes has been applying his technology and finance skills to help startup companies swiftly scale throughout his entire career. He utilizes software tools to maximize organizational output, growth, and business value. 

His first foray into business was in Silicon Valley at many startups. Then, he jumped to Wall Street to be the 25th employee of what is now one of the top 5 most significant hedge funds in the world. From there, he ventured into business ownership by building the first world-class indoor climbing gyms in Southern California. As a result, he has acquired a deep, first-hand understanding of the challenges entrepreneurs and leaders of growing businesses face regularly and how to use technology to streamline operations driving growth and enterprise value.

Wes’ Favorite Quote:

“I skate to where the puck is going to be, not to where it has been.” — Wayne Gretzky

Wes’ Mantra:

“Everything can be made better. I am a lifelong learner who constantly searches out thought leaders and seeks to apply those lessons to his life and his clients’.”

Start Improving Your Business Decisions Today

Trust your data and make faster, more informed decisions that lead to better business results.